i am georgina – Netflix

david madrid, 2023

Georgina is the eponymous protagonist in her show I Am Georgina, which documents the glamorous life of this model, influencer, wife of Ronaldo and bag fanatic. That’s why we turned the advert for her new series into her object of desire. 

Our 850m2 billboard announcing the return of the series was crafted into more than 200 designer handbags, each totally unique. Fans could win them on social media by sharing a picture of the billboard on their own profiles.

awards

cannes
silver / media / 2023

el sol

gold / media / 2023
gold / brand experience & activation / 2023
gold / digital & mobile / 2023
gold / design / 2023
silver / outdoor / 2023
silver / brand experience & activation / 2023
bronze / innovation / 2023