lupin – Netflix

david madrid, 2023

When you’re promoting a series, normally campaigns put the protagonist front and centre. But what about a show whose tricksy protagonist is always disappearing from view? To promote Netflix’s new season of Lupin, we had digital posters from which the main character was constantly disappearing. And just like that, an out-of-home campaign turned into an interactive hide and seek game, driving fans crazy.

awards

cannes
bronze / direct / 2024
shortlist / direct / 2024

clio
bronze / out of home / 2024
bronze / out of home / 2024

one show
silver / innovation / 2024
merit / out of home / 2024