the perfect christmas ad

twitter

david madrid, 2021

In November 2020, Twitter user @danannmcaleer tweeted saying that at age seven he wrote the perfect christmas ad. He posted the story, complete with illustrations, and tagged john lewis, inviting them to use it for their 2021 campaign. They didn't take him up on the offer, but we did it, making it into a surreal film, with merchandise to the boot!

awards

one show
shortlist / animation / 2022

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