candy crush

david madrid, 2022

Anyone who’s played Candy Crush knows that once you start, you begin to see the game’s patterns show up in real life too. Where there are colored objects in a grid formation, colourbombs and match 3s begin to erupt right in front of you. 

For the game’s 10th birthday, we brought this to life, showing how Candy Crush makes situations like this irresistibly playable. It aired in prime locations such as Times Square and Piccadilly Circus, unlocking fun for people as they went about their daily lives.

awards

one show
shortlist / OOH / 2023
shortlist / OOH / 2023
shortlist / print / 2023
shortlist / print / 2023